DIGITAL & BRAND STRATEGIST
DIGITAL & BRAND STRATEGIST
Hoi! Howdy! Hallo! G’Day
I am a brand strategist and digital transformation leader with 10+ years of marketing experience, translating positioning into social-first systems across owned, earned, paid, creator, and community channels.
I might look and sound American, but if you ask me, I feel most Australian, having spent 15 years growing up in Sydney.
I have always been deeply curious about people’s stories, so in 2010, I completed a Master’s in International Journalism and Documentary Film-making. That foundation continues to fuel my approach today, and you can learn more by clicking below.
Anti-Ageism - An 8-year-long campaign
My focus on ageism began in 2018, when I learned how consistently the creative industry reduces midlife women to stereotypes or erases them altogether, despite their cultural and commercial influence. In 2025, I was invited to speak at TEDxVU, and the research behind the talk was made possible in large part through Edelman’s Longevity Lab initiative.